About Us


  • Joyalukkas has been hailed as the world’s favourite jeweller, not without reason. They are also a jewellery chain conferred the honour of Retailer of the Year in the Middle East. In addition, Joyalukkas has the distinction of being awarded the Dubai Quality Awards Certification by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai. Significantly, the jewellery retail chain is the only jeweller to have been awarded the Superbrand status in the UAE for six consecutive years, from 2010 to 2015. Currently,Joyalukkas Group operations include Jewellery, Money Exchange, Luxury Air Charter, Fashion & Silks and Malls. The Group’s vision is to ‘enhance lifestyles,’ and all of its businesses are aimed at this.

    The Joyalukkas Group has also always believed that the people and the community within which it operates are the cornerstones for its success and as such is actively involved in CSR (Corporate Social Responsibility) activities across the world. Joyalukkas consistently undertakes various programs to help the needy and encourages causes that benefit the society. From building homes to helping flood victims, blood donations or helping expats with financial assistance to return home, the Group has always believed in being there when needed the most.

  • History


    JoyAlukkas followed in his visionary father’s footsteps and expanded the Joyalukkas name to a global level. His father Varghese Alukkas started his first jewellery showroom in 1956, and since then JoyAlukkas has made ‘Joyalukkas’ a household name in jewellery. JoyAlukkas took his first step by setting up a jewellery showroom in the UAE in the year 1987, and since then there has been no looking back.

    JoyAlukkas’s success is the result of his forethought. In 1987, when he flew to UAE to explore the untapped market, little did he realise that he was going to change the way the world looked at jewellery. He set up his first shop in Abu Dhabi, followed by Dubai, Sharjah, Al Ain and RasAlKhaimah. The expansion since then has continued to rope in countries like India, USA, UK, Qatar, Oman, Bahrain, Kuwait, Saudi Arabia, Singapore and Malaysia.

    Despite running a multimillion-dollar gold and diamond jewellery retail business halfway across the world, JoyAlukkas wears his success lightly. He has his ear to the ground, his finger on the pulse and his feet on the ground. The fact is JoyAlukkas got to where he is because he never compromised with its corporate values and strongly believed that satisfied customers are the backbone of a company.